Thanks to a lack of student jobs and a love of shopping, I held a variety of retail positions throughout high school and undergrad. The list includes two clothing stores, a beauty store/salon, and a fine jewelry store. These experiences not only helped pay for tuition, but they also taught me a lot about shopping and style.
One thing I learned was the idea of cost per wear. It’s a simple calculation: cost of the item divided by the number of times you’ll wear it. I think that cost per wear is most important for wardrobe staples and sale items. A wardrobe staple, like classic black trousers or a flattering cocktail dress, will get a lot of use. It’s worth paying a bit more up front for fit and quality because you’ll be wearing them often for a long time, so cost per wear is low. Sale items may not seem like pieces where cost per wear matters but if you’re buying an ok item just because it’s on sale, you’ll wear it a few times and the cost per wear will be high. Like with any item, you should only buy sale pieces you love.
Of course, cost per wear doesn’t work for everything so you have to use your discretion. A relatively low cost per wear for a purse, for example, doesn’t always justify an overly expensive purchase. Let’s say you’re deciding between two purses. One is $40 and the other is $80. Assuming you use the purse roughly 4 times per week for two years, that’s about $0.10 per use or $0.19 per use, respectively. Really not a big difference between the two but you’re paying double up front when you probably don’t need to. So long as the first purse is well-made, you may want to buy that one then save the rest for groceries.
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Do you use cost per wear as a rule of thumb? When has it worked or not worked for you?


